Privacy Policy

1. Privacy at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this online shop or make a purchase. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to the privacy policy listed below this text.

Who is responsible?

The party responsible for data processing in this online shop is Ruwerwein. Complete contact details can be found in section 3 under “Information on the responsible party”.

What data is collected?

When visiting and using this shop, the following data is essentially processed:

• Data that you actively share (e.g. during an order, newsletter registration, in the AI Sommelier chat),

• Data incurred during contract fulfillment (e.g. order history),

• Technical data that is automatically collected when visiting the website (e.g. IP address, browser type).

Why is your data processed?

Data processing is carried out primarily for contract fulfillment (order, shipping, payment), for the provision of the online shop, for the fulfillment of legal obligations (e.g. accounting, taxes, youth protection) as well as on the basis of your consent (e.g. for the newsletter).

What rights do you have?

You have the right at any time to request free information, correction, deletion, and restriction of the processing of your data, the right to data portability, and the right to object and lodge a complaint with a supervisory authority. Details can be found in section 3.

Who processes your data technically?

This online shop is operated via the platform of Vinolin UG (haftungsbeschränkt). Vinolin processes part of your data as a data processor on behalf of the aforementioned responsible party. For certain functions (in particular the central login service and the AI Sommelier, which are under the sole responsibility of Vinolin), Vinolin is the responsible party itself; details on this can be found in sections 5, 6, and 7.

2. Hosting and technical provision

The online shop is operated on the SaaS platform “Vinolin Suite” of Vinolin UG (haftungsbeschränkt), Bildungscampus 11, 74076 Heilbronn. Vinolin processes the personal data incurred in this shop as a data processor on behalf of the shop operator. A data processing agreement has been concluded with Vinolin in accordance with Art. 28 GDPR.

Vinolin uses the following sub-processors for the technical provision of the platform:

• Vercel Inc. (USA, with global CDN) — web hosting and delivery of static content

• Neon Inc. (USA, data processing in Frankfurt am Main) — database hosting

• Inngest, Inc. (USA) — background job processing

• Amazon Web Services EMEA SARL (Luxembourg, data processing in Frankfurt am Main) — sending transactional emails (e.g. order confirmations)

• Google Ireland Ltd. (Ireland, data processing in Frankfurt am Main) — AI functions for the Sommelier (cf. section 7)

For sub-processors based outside the EU, EU Standard Contractual Clauses (SCCs) are used in accordance with Art. 46 (2) lit. c GDPR; in some cases, there is additional self-certification under the EU-U.S. Data Privacy Framework.

Processing is carried out for the fulfillment of the contract with our customers (Art. 6 (1) lit. b GDPR) as well as on the basis of our legitimate interest in a secure, fast, and efficient provision of the online shop by professional providers (Art. 6 (1) lit. f GDPR).

3. General information and mandatory information

Data protection

We take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

We point out that data transmission on the Internet (e.g. during communication via e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.

Information on the responsible party

The responsible party for data processing in this online shop is:

Neuerburg Wein-Kultur & Tourismus GmbH

Wolfgang Neuerburg (Managing Director)
Bahnhofstraße 2
54317 Kasel
Phone: 0651 9950088
E-mail: info@weinhaus-neuerburg.de

Register court: District Court of Wittlich
Registration number: HR B 40250
VAT identification number: DE 249477827

Data Protection Officer

We have not appointed a data protection officer as we are not obliged to do so. If you have any questions regarding data protection, please contact us using the contact details provided under “Information on the responsible party”.

Storage duration

Unless a more specific storage period has been mentioned in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a justified deletion request or revoke your consent to data processing, your data will be deleted, provided we have no other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods pursuant to § 257 HGB / § 147 AO; generally ten years); in the latter case, deletion occurs after these reasons cease to exist.

General information on the legal bases of data processing

Insofar as you have consented to data processing, we process your personal data on the basis of Art. 6 (1) lit. a GDPR. If your data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) lit. b GDPR. Furthermore, we process your data if it is required for the fulfillment of a legal obligation, on the basis of Art. 6 (1) lit. c GDPR. Data processing can also occur on the basis of our legitimate interest pursuant to Art. 6 (1) lit. f GDPR. Information on the respective legal bases applicable in each individual case is provided in the following paragraphs of this privacy policy.

Recipients of personal data

As part of our business activities, we work with various external bodies. In some cases, this also requires the transfer of personal data to these external bodies. We only pass personal data on to external bodies if this is necessary for the fulfillment of a contract, if we are legally obliged to do so, if we have a legitimate interest in the disclosure pursuant to Art. 6 (1) lit. f GDPR, or if another legal basis allows the data transfer. When using data processors, we only pass on personal data on the basis of a valid contract for data processing.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke your consent already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object (Art. 21 GDPR)

If data processing is based on Art. 6 (1) lit. e or f GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. If you file an objection, we will no longer process your affected personal data unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights, and freedoms or the processing serves the assertion, exercise, or defense of legal claims.

If your personal data is processed for the purpose of direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising. If you object, your personal data will subsequently no longer be used for the purpose of direct advertising.

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, those affected have a right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, their place of work, or the place of the alleged infringement. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedies.

Rhineland-Palatinate: The State Commissioner for Data Protection and Freedom of Information Rhineland-Palatinate, Hintere Bleiche 34, 55116 Mainz.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a standard, machine-readable format. Insofar as you request the direct transfer of the data to another controller, this will only take place insofar as it is technically feasible.

Information, correction, and deletion

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, their origin and recipients, and the purpose of the data processing and, if necessary, a right to correction or deletion of this data.

Right to restriction of processing

You have the right to demand the restriction of the processing of your personal data. You can contact us at any time to do this.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

Objection to promotional e-mails

The use of contact details published within the scope of the imprint requirement for sending unsolicited advertising and information materials is hereby objected to. The operators of the sites expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.

4. Data collection when visiting this shop

4.1 Cookies

We use exclusively technically necessary cookies in this online shop. These cookies are required for the shop to function — in particular for:

• managing your login session (if you have logged in via the Vinolin login),

• managing your shopping cart,

• secure processing of the order and payment process,

• a technical identification of your session in the AI Sommelier chat (conversation ID).

These cookies are set on the basis of § 25 (2) no. 2 TDDDG without consent, as they are absolutely necessary for the provision of the services you have expressly requested. The legal basis for the associated data processing is Art. 6 (1) lit. b GDPR (fulfillment of contract) or Art. 6 (1) lit. f GDPR (legitimate interest in secure and functional operation).

We do not use cookies for tracking, analysis, or marketing. We therefore do not use a cookie banner.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases or generally exclude them. If technically necessary cookies are deactivated, the functionality of this shop is restricted.

4.2 Server log files

When calling up this online shop, information is automatically collected in so-called server log files, which your browser automatically transmits, via the infrastructure of our platform provider Vinolin (cf. section 2). These are: browser type and browser version, operating system used, referrer URL, host name of the accessing computer, time of the server request, IP address.

A merge of this data with other data sources is not performed. The collection of this data is based on Art. 6 (1) lit. f GDPR. We have a legitimate interest in the technically flawless provision of this shop and in the security of our systems. The logs are generally deleted automatically after 30 days.

5. End-customer account and login (account.vinolin.com)

5.1 Central login service

For logging in to this shop, we use the central login service of Vinolin UG (haftungsbeschränkt) under the domain account.vinolin.com. This service allows you to make purchases in all Vinolin shops with a single account without having to create a separate account in each shop.

Vinolin UG (haftungsbeschränkt), Bildungscampus 11, 74076 Heilbronn, is responsible for the processing of your account data in the context of this login service. You can find the privacy policy applicable to this at https://vinolin.com/datenschutz.

5.2 What data is processed?

During registration and login via the Vinolin account, the following data in particular is processed:

• First name, last name (optional gender and profile picture)

• E-mail address and e-mail verification status

• Phone number (optional)

• Date of birth (within the scope of age indication)

• Password hash, session token, OAuth tokens

• IP address and user agent at the time of login

5.3 When is your data passed on to us?

Only as soon as you make a purchase in our shop or register for our newsletter will the data necessary for these purposes be transmitted by Vinolin to us as the shop operator. From this point on, we are responsible for the processing of the data associated with the order or the newsletter (cf. sections 6 and 8).

6. Order processing in the shop

6.1 What data is processed for an order?

In the context of an order, we process the data required for contract fulfillment. This is partly collected directly from you, partly provided via the Vinolin account or the payment service provider:

Master and contact data (via Vinolin account):

• First and last name, e-mail address, possibly phone number

• Date of birth (for age indication in accordance with youth protection)

Address and payment data (via payment service provider Stripe, cf. section 6.3):

• Delivery and billing address

• Payment data (e.g. credit card token; full card details are not stored by us)

Order data:

• Order number, order items, quantities, prices

• Order status, shipping status

• Invoicing documents

6.2 Legal basis and storage duration

Order data is processed on the basis of Art. 6 (1) lit. b GDPR (fulfillment of contract). Order data that is relevant for accounting (in particular invoices) is stored for ten (10) years in accordance with § 257 HGB / § 147 AO. The legal basis for this is Art. 6 (1) lit. c GDPR (legal obligation).

6.3 Payment processing via Stripe

Payment processing in this shop takes place via the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, D02 H210, Ireland. Via Stripe, you can pay with, among others, credit card, Apple Pay, Google Pay, or Wero.

Stripe is an independent controller in the context of payment processing within the meaning of Art. 4 no. 7 GDPR. You enter your payment data (in particular card and bank details, delivery and billing address) directly with Stripe. Stripe processes this data under its own responsibility for payment processing as well as for the fulfillment of legal obligations (in particular in the area of anti-money laundering).

We only transmit your e-mail address to Stripe to enable Stripe to identify your order. We receive status information on the payment as well as the delivery address required for shipping back from Stripe.

Further information can be found in Stripe's privacy policy at https://stripe.com/de/privacy.

6.4 Payment processing via PayPal

If you choose to pay with PayPal, payment processing takes place via PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg, Luxembourg.

PayPal is an independent controller in the context of payment processing. You enter your payment data directly with PayPal. PayPal processes this data under its own responsibility. Further information can be found in PayPal's privacy policy at https://www.paypal.com/de/legalhub/privacy-full.

6.5 Shipping of goods

We handle the shipping ourselves via a shipping service provider commissioned by us (UPS). For this purpose, we transmit your delivery and, if applicable, contact details (e-mail address, phone number) to the shipping service provider. The legal basis is Art. 6 (1) lit. b GDPR.

“As part of the age verification, the shipping service provider will only hand over the goods to you personally after a successful identity and age check.”

6.6 Sending order confirmations and status e-mails

As part of the order processing, you will receive automated e-mails (order confirmation, shipping confirmation, status information). Technical delivery is handled via the infrastructure of our platform provider Vinolin and is processed via the sub-processor Amazon Web Services EMEA SARL (cf. section 2).

7. AI Sommelier

In this shop, an AI-supported sommelier is available to recommend suitable wines from our range based on your taste preferences.

7.1 Anonymous use

You can also use the AI Sommelier without logging in. Before first use, you must agree to the processing of your entries. During anonymous use, the conversation history is stored; an IP address is not collected here, so that a recognition of your person across multiple sessions is not possible.

7.2 Use with a logged-in account

If you are logged in via your Vinolin account, your name will also be transmitted to enable more personalized advice. In the future, a shop-wide taste profile managed via the Vinolin account may also be included, provided you have consented to the creation and use of such a profile.

7.3 Responsible party

Responsible for the provision of the AI Sommelier in the context of this shop is Ruwerwein as the shop operator. Vinolin processes the data incurred in the sommelier dialog as a data processor on behalf of the shop operator (cf. section 2). The processing of the shop-wide taste profile is carried out by Vinolin under its own responsibility; details and the option for consent or revocation can be found in Vinolin's privacy policy.

7.4 AI processing via Google Vertex AI

To generate the AI responses, your entries and, if applicable, your name are transmitted to Google Ireland Ltd. (Google Vertex AI). The processing takes place in a data center in Frankfurt am Main (Germany). According to Google, the transmitted data is processed exclusively for the generation of the respective response, not stored permanently, and not used for training purposes.

7.5 Legal basis and storage duration

The processing takes place on the basis of your consent pursuant to Art. 6 (1) lit. a GDPR, which you give before the start of the chat. You can revoke your consent at any time with effect for the future.

8. Newsletter

8.1 Registration with double opt-in

You can register for our newsletter on this shop's website. Registration takes place via the double opt-in procedure: after entering your e-mail address, you will receive a confirmation e-mail with a confirmation link. Only after clicking on the link will you be added to our mailing list.

8.2 What data is processed?

In the context of newsletter registration, we process:

• Your e-mail address

• Confirmation status (Pending / Verified / Unsubscribed)

• Confirmation and unsubscribe token

• Timestamp of registration and confirmation

8.3 Shipping and technical provision

We handle the technical delivery of the newsletters via the infrastructure of our platform provider Vinolin. For this purpose, Amazon Web Services EMEA SARL (cf. section 2) is used as a sub-processor. We remain the responsible party in this respect; Vinolin and AWS are involved exclusively as data processors.

8.4 Legal basis and revocation

The processing takes place on the basis of your consent pursuant to Art. 6 (1) lit. a GDPR. You can revoke your consent at any time by clicking on the unsubscribe link in each newsletter or by sending us a corresponding message to riesling@ruwerwein.de. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

After revocation, your data will be removed from the active newsletter distribution list. We may keep proof of your consent and revocation in order to fulfill our burden of proof (Art. 6 (1) lit. f GDPR — legitimate interest in provability).

10. Updates to this privacy policy

We reserve the right to adapt this privacy policy in the event of significant changes. The currently valid version is available on our website.

Status: 15.05.2026